Digital Print - 23rd-25th September 2015 - Week Four

Digital Print

Block Printing

Resist Techniques

Roller Printing

Screen Printing

Digital Printing

Designers: 

Maison Margiela

Christopher Kane

Gareth Pugh

Erdem

Katranzou 

PSD = Photoshop Document 

AL= Adobe Illustrator

TUFF= Tagged Image File Format

EPS= Eneapsullated Post Script

PDF= Portable

RGB: Red, green,blue= most generic mode

YMK: yan,magenta,yellow and black - mainly used for commercials 

Min= 300DPI = 100% 

Bitmap= Resolution dependant dots per inch. If image is scaled up the pixels get larger and the image appears jaggered. 

Steps:

File

New

Custom

4CM 

300 Pixels/Inch

RGB Colour 8 Bit

White

Steps:

Photoshop

Selection

Editing

Vector

Magnifying 

Select Pattern
Ctrl A
Edit
Define Pattern
Layer
Pattern
Pattern Fill 41%

Double check adjust layer if you want to change it.  Save it as a PHOTOSHOP PSD PDD

When you see your layers on the side of the window make sure you drag the lock to the bin so it unlocks your layer. 

Fashion Promotion 14th - 17th September 2015 -NOTES - Week Three

Fashion Promotion "Be Full Of Life Everyday" 
I had a couple of days to create a fashion film based on anything fashion related. my tutor 'Seb' started of teaching us the basics so we understood the processes of film.

Planning
Planning/Script/Storyboard

Shooting
Camera/Sound- Recording DSLR Camera

Editing
Video Editing Adobe Premiere PRO

You are selling a product, telling a story make it engaging to the audience

Setup/ Pay Off
"The quickest way to a mans heart is through his chest" - Roseanne Barr

Q: "The quickest way to a mans heart is?
Expectation: through his stomach
Answer: through his chest
Twist: chest

Idea: a women must not serve a man and she must fight his tyranny

Setup
Setup expectation - Archetype

Situation
Character/ Characterisation > outfit >makeup>look

Pay Off
Twist: surprise/emotional satisfaction + controlling idea

From Pay Off To Setup
controlling idea: what does your product offer specifically?

Set up a different expectation for your product {if you can}

File Management

Media Files
How many shots you have done/ clips is called Media Files

Steps:

New Project
Create main project folder
Copy the DSLR clips to main project folder
Open premier
Click on scratch disk and make sure it says "same project folder"
Ok
File
Export
Media

New Sequence
1080p 25

VI- Video Channels
AI- Audio Channels

When you open it on media drag it to the project file.
Mark in where you want it to start from
Mark out where you want it to end

Format
H.264/ preset: match source high bitrate

I decided to do a film based on MAC COSMETICS  as their was many ways to promote it through style, identity and image. I didn't have long to do it but I decided to do it independently and start planning and taking notes in terms of my ideas.

The latest colour of the month is "Burgundy" so I chose "Diva" from MACS collection and located my film around it. I didn't know how to start off as I have never done Fashion Promotion so I had no idea how to start and what was the right or wrong answer.

In the end I progressed as an individual exploring the Adobe software and being my own tutor in helping myself understand certain aspects in 2 days. I got one of my friends to model for me as I thought she would be the best person for the role,I used my home as the location for the film and within 2 hours I done many clips and retook many scenes until I got it right.

I was very nervous In getting the whole assignment wrong as everyone else either had a partner or was in a group of 3,so it wasn't so difficult for them as a group to complete the task because their was many different opinions going around where therefore I was on my own it was a bit more challenging in completing the task.

I put 100% of my effort within the task as it made me more independent than other students and I learnt a range of techniques and skills that I didn't know before which made me confident and willing to use Adobe Premier again on my own with the notes I took during "Sebs" lesson.

I was happy with the outcome I produced as I learnt a range of different ways of using the software and it gave me the chance to make my ideas come to life and make it real. I thought about the Colour of the film, the angle of the camera, the way the model was moving and expressing her emotions and the style of her entire look and making it click with the background set.

One thing I wanted to create within the film is a friendly feeling, I wanted it to be a warm film which makes everyone comfortable and doesn't only aim at high end wealthy customers.

I wanted to make it more engaging to the public by creating a slogan I thought would match my film and give it a personality, I came up with "Be full of life everyday" as not all women are confident in terms of their image or maybe just in terms of the fact they don't have that much money
to spend on making themselves look beautiful. I chose this lipstick to show that life can be amazing only if you make it happen, by wearing this lipstick you will feel better and come back to life because your features are incredibly beautiful and no one else will look like you.

Victoria and Albert Museum 9th September 2015 -Week Two

V&A 
I visited The Victoria and Albert Museum to get inspired by pieces that related to my mind map which was based on Culture, Afghanstain and Poverty. I picked out pieces that i found interesting and eye catching especially pieces that had texture,colour and detail was the direction i aimed for when visiting the museum.

Ottoman Embroidery 
I was attracted by this piece of work because when I entered the 'Ottoman Empire'  and read the description behind this, it actually fascinated me as it connected to women who created this piece of work in their own home. This connected to my research because its all about women power and being able to do a piece of art freely so I can relate to this to women in Afghhanstain, Syria and Iran who cannot have this freedom.

When I looked at this piece closely it looked like they used simple stitches such as darning stitch and running stitch.  The colours used was complementary colours that went well together such as red and green, the detail and the scaling of each pattern piece blended in well as some pattern pieces stood out then the rest in terms of the size.

When I first saw this piece, I automatically thought of the word ' Persian' as this is something I would see in a persian home either on the floor as carpet or on the wall as a piece of art.This is why this is one of my Faviourite pieces as I can relate to it.

Calligraphy 
Arabic writing, seen in the religion of Islam, written in the Quran.
This piece of 'art' attracted me because of the beauty of Arabic writing, the boldness and structure of the presentation against the thick piece of cement. Relating it to my concept and developing my ideas further, thinking of ways I can convert this on a piece of garment or make it more personal to me as an individual.

How?
remember its arabic writing that has a strong meaning to the religion itself, Islam. It shouldn't be used in a way which disrespects muslim individuals or muslim countries.

You can structure it on a garment thats respectful such a sleeved full length dress or a sleeve shirt. You need to embrace the beauty of Islam in a positive manor to show the public its a beautiful religion. This connects to my research because I'm showing the greater view of Islam which is the opposite to my research.

Church Vestment 

When I first saw this piece, I got a warm feeling because this piece of art demonstrates the ability of skilled artisans when you look closely you can tell a few tools was used for this piece of art to be made. It creates a beautiful, simple textile piece using simple colours that worked well with the lace included. There wasn't much meaning behind this to me personally but I just liked the way it looked. I could relate it to Islam because Islam is all about patterns and colours and this is exactly what I see in the 'church vestment'. 

Dress from Voltage Haute Couture

I love mesh, its one of my favourite materials because its light and friendly. It can be recycled and re used, to me Afghanistain, Iran and Syria are very poor countries by using mesh it shows the value of the material and can be converted into something diverse that can therefore be related to Islam and can represent poor countries. 

when I saw this garment and the way it was created I was dazzled by the structure and the layout, it made me think more outside the box and made me realise how I can use it in my own work. 

Bubble Bath

I have never seen such a piece of art that was made out of Nylon Filament, hand knitted,it seemed very soft and delicate. Durable synthetic thread has been used to capture bubbles, one of nature's most brittle forms. Its so light but yet so beautiful, thinking about ways I can connect it to my concept and make it environmentally friendly.

Alexander McQueen

One of my favourite designers of all time Alexander McQueen thinks a lot about nature and identity and thats one of the reasons I have interest in him, When I saw his design at the Victoria and Albert Museum I was engaged to it based on the fabric that was used and the way I could reflect to the pattern and colour.

Thinking outside the box and looking more into depth on how I could convert it to an islamic piece. 

Mind Maps- Week One

for the First day on my foundation course we had to bring two images we liked the most, it didn't have to be fashion related but needed to be something we liked. We had to pin it around the room and then choose two images that either connected to you as an individual or you found interesting.

This was something very new to me as I have never done an exercise based on mind maps, this made me confident in finding different ways in working and processing ideas but was also a challenge because I didnt know if my research was leading to the right path.  All the research I done I connected it to my personal experience  and made it more personal to me as an individual.

I struggled with doing this exercise as I didnt know how to work with others and share my ideas with students on my table this was because i have experienced situation like this in my life and it was difficult for others to understand the meaning behind my research and the connection I had with my work. But on the other hand I done really well and it helped me develop my ideas even further than what I expected.