louis vuitton

I went to the Louis Vuitton Exhibition where I got to explore and see the world of fashion in a different form. 

Fashion was shown in a short film

Details within Photography

I always like taking notes on what I see and how I could use it for my own advantage.

Even if you look at a different form of Media and Fashion that may not interest you personally, their will always be something that will be eye catching that you never thought would catch your eye.

This was the most interesting part of the exhibition because I got to see a short film based on how garments was made.

Thank you to one of my best friends that I have been friends with over 10 years that came along to the exhibition as it was her first time attending one and not only supported me but also was so engaged and interested in experiencing a new field of skills and looking at the Fashion Industry in a different way.

Magical Mystery - Week Six

Magical Mystery was an adventure I enjoyed as I had to do research based on my topic of work, I visited central London as its the centre of Fashion and went to department stores such as Selfridges, Liberity,Harvey Nichlos and Harrods.

My theme was to look at Culture and Colourful pieces that represented Afghanistan, Iraq, Iran and Syria either by texture and fabric or design and shape. 

I looked at their window display and tried to get influenced by the atmosphere created. in terms of colour, representation and shape. 

Selfridges

I visited Selfridges and looked at the display to see if their is a specific style that is running through October trend but all I saw was big floral decorations made out of flowers that had no connections to the latest trends but promoted Apple Watch. 

I went to the Womenswear Department and looked at styles that connected to my brief and took photos as evidence. I was thinking about colour,texture and shape, I was thinking about what related to my brief as it revolves around culture and Afghanistan etc.

 What I liked about this piece was the colour, it was a shiny metallic colour that I hardly saw on the Fashion market, the shape was very Western and therefore I thought it connected to my brief. Where the buttons was placed on the top side of the garment,I got an impression that it was influenced by the style of Japanese Kimono.

Rick Owens 

I looked at Rick Owens collection and I liked the fact that he used drapping in the same sense of how a Sari falls as a whole piece.

 The Material for the bottom was made out of Jersey, a very light and soft fabric.

Dries Van Notten

I was in love with Dries Van Notten, his work was so textured based, embellished with embroidery and simply beautiful. What really fascinated me was the use of other materials to form one piece. It gave me a very warm feeling of the Asian fashion industry. 

 I looked at the way it was produced and stitched to form the piece. It was so interesting to look at it because the stitching was not perfect but the garment was so Elegant.

Gucci

Gucci had a sweat shirt that I loved the look off because it was different, their was just a big bird in the centre of the sweat shirt which was lovely to look at because it reminded you of nature, that is environmentally friendly.

Mary Katrantzou 

Liberty

I visited Liberty and saw the window display, it was very different to Selfridges as it mostly revolved around fashion and furniture. it created a warm feeling then Selfridges.

It was my first time visiting Liberty and I was pretty surprised about the layout of the Womenswear Floor, It was dull and their wasn't much of Womenswear Designers at the Department as much of Selfridges big collection. 

This garment was so fascinating to look at, as it had trousers underneath the cape and made it look diverse but culture based. I have seen a lot of African and Indian Garments that is delivered in the same way as this.

Im just embroidery obsessed, Love the look and the feeling it gives a women in it. Very classy and retro and again my brief relates to culture wear and looking at Womenswear designers who has created that look is rather impressive because it can be interpreted in a different way.

What really made me look at this, was culture and Afghanstain, Iran, Iraq and Syria is all about colour. Traditional garments are usually very colourful and crazy and when I saw this, it just reminded me of that feeling.

Knit Wear Workshop - Week Five

Knit Wear

I was given three days to learn how to use the knitwear machine and experiment using different techniques that was demonstrated on the day. I was very surprised by how complicated it was but I eventually understood the ways around using the machine.

I learnt a range of techniques such as:
Plain Stitch
Honeycomb
Lace
Orange Peel

There was some  techniques I found difficult throughout my process of learning how to knit  but then their was some aspects which was most successful such as 'honeycomb' I really enjoyed this process it was very challenging but looked very good on yarn, it had shape and had a smooth texture. So then I decided to continue with this by experimenting it on different colour yarns addin holes here and there and creating a new style.

The worst outcome was the machine would get stuck half way through my knitting, this was a stressful moment for me because the pattern that I created had to get cut off because if you make a mistake on the knitting machine, you have reached an ending point of your pattern.

I was very scared to use the machine as I have never used it before and was nervous of making mistakes but then I realised towards the end of the Knitting workshop you need to make mistake so that you can learn from them.

After the workshop I started knitting to calibrate it with my brief and my final outcome. I was thinking about ways I could take advantage of my knitting and make my ideas come to life.

Digital Print - 23rd-25th September 2015 - Week Four

Digital Print

Block Printing

Resist Techniques

Roller Printing

Screen Printing

Digital Printing

Designers: 

Maison Margiela

Christopher Kane

Gareth Pugh

Erdem

Katranzou 

PSD = Photoshop Document 

AL= Adobe Illustrator

TUFF= Tagged Image File Format

EPS= Eneapsullated Post Script

PDF= Portable

RGB: Red, green,blue= most generic mode

YMK: yan,magenta,yellow and black - mainly used for commercials 

Min= 300DPI = 100% 

Bitmap= Resolution dependant dots per inch. If image is scaled up the pixels get larger and the image appears jaggered. 

Steps:

File

New

Custom

4CM 

300 Pixels/Inch

RGB Colour 8 Bit

White

Steps:

Photoshop

Selection

Editing

Vector

Magnifying 

Select Pattern
Ctrl A
Edit
Define Pattern
Layer
Pattern
Pattern Fill 41%

Double check adjust layer if you want to change it.  Save it as a PHOTOSHOP PSD PDD

When you see your layers on the side of the window make sure you drag the lock to the bin so it unlocks your layer. 

Fashion Promotion 14th - 17th September 2015 -NOTES - Week Three

Fashion Promotion "Be Full Of Life Everyday" 
I had a couple of days to create a fashion film based on anything fashion related. my tutor 'Seb' started of teaching us the basics so we understood the processes of film.

Planning
Planning/Script/Storyboard

Shooting
Camera/Sound- Recording DSLR Camera

Editing
Video Editing Adobe Premiere PRO

You are selling a product, telling a story make it engaging to the audience

Setup/ Pay Off
"The quickest way to a mans heart is through his chest" - Roseanne Barr

Q: "The quickest way to a mans heart is?
Expectation: through his stomach
Answer: through his chest
Twist: chest

Idea: a women must not serve a man and she must fight his tyranny

Setup
Setup expectation - Archetype

Situation
Character/ Characterisation > outfit >makeup>look

Pay Off
Twist: surprise/emotional satisfaction + controlling idea

From Pay Off To Setup
controlling idea: what does your product offer specifically?

Set up a different expectation for your product {if you can}

File Management

Media Files
How many shots you have done/ clips is called Media Files

Steps:

New Project
Create main project folder
Copy the DSLR clips to main project folder
Open premier
Click on scratch disk and make sure it says "same project folder"
Ok
File
Export
Media

New Sequence
1080p 25

VI- Video Channels
AI- Audio Channels

When you open it on media drag it to the project file.
Mark in where you want it to start from
Mark out where you want it to end

Format
H.264/ preset: match source high bitrate

I decided to do a film based on MAC COSMETICS  as their was many ways to promote it through style, identity and image. I didn't have long to do it but I decided to do it independently and start planning and taking notes in terms of my ideas.

The latest colour of the month is "Burgundy" so I chose "Diva" from MACS collection and located my film around it. I didn't know how to start off as I have never done Fashion Promotion so I had no idea how to start and what was the right or wrong answer.

In the end I progressed as an individual exploring the Adobe software and being my own tutor in helping myself understand certain aspects in 2 days. I got one of my friends to model for me as I thought she would be the best person for the role,I used my home as the location for the film and within 2 hours I done many clips and retook many scenes until I got it right.

I was very nervous In getting the whole assignment wrong as everyone else either had a partner or was in a group of 3,so it wasn't so difficult for them as a group to complete the task because their was many different opinions going around where therefore I was on my own it was a bit more challenging in completing the task.

I put 100% of my effort within the task as it made me more independent than other students and I learnt a range of techniques and skills that I didn't know before which made me confident and willing to use Adobe Premier again on my own with the notes I took during "Sebs" lesson.

I was happy with the outcome I produced as I learnt a range of different ways of using the software and it gave me the chance to make my ideas come to life and make it real. I thought about the Colour of the film, the angle of the camera, the way the model was moving and expressing her emotions and the style of her entire look and making it click with the background set.

One thing I wanted to create within the film is a friendly feeling, I wanted it to be a warm film which makes everyone comfortable and doesn't only aim at high end wealthy customers.

I wanted to make it more engaging to the public by creating a slogan I thought would match my film and give it a personality, I came up with "Be full of life everyday" as not all women are confident in terms of their image or maybe just in terms of the fact they don't have that much money
to spend on making themselves look beautiful. I chose this lipstick to show that life can be amazing only if you make it happen, by wearing this lipstick you will feel better and come back to life because your features are incredibly beautiful and no one else will look like you.

Victoria and Albert Museum 9th September 2015 -Week Two

V&A 
I visited The Victoria and Albert Museum to get inspired by pieces that related to my mind map which was based on Culture, Afghanstain and Poverty. I picked out pieces that i found interesting and eye catching especially pieces that had texture,colour and detail was the direction i aimed for when visiting the museum.

Ottoman Embroidery 
I was attracted by this piece of work because when I entered the 'Ottoman Empire'  and read the description behind this, it actually fascinated me as it connected to women who created this piece of work in their own home. This connected to my research because its all about women power and being able to do a piece of art freely so I can relate to this to women in Afghhanstain, Syria and Iran who cannot have this freedom.

When I looked at this piece closely it looked like they used simple stitches such as darning stitch and running stitch.  The colours used was complementary colours that went well together such as red and green, the detail and the scaling of each pattern piece blended in well as some pattern pieces stood out then the rest in terms of the size.

When I first saw this piece, I automatically thought of the word ' Persian' as this is something I would see in a persian home either on the floor as carpet or on the wall as a piece of art.This is why this is one of my Faviourite pieces as I can relate to it.

Calligraphy 
Arabic writing, seen in the religion of Islam, written in the Quran.
This piece of 'art' attracted me because of the beauty of Arabic writing, the boldness and structure of the presentation against the thick piece of cement. Relating it to my concept and developing my ideas further, thinking of ways I can convert this on a piece of garment or make it more personal to me as an individual.

How?
remember its arabic writing that has a strong meaning to the religion itself, Islam. It shouldn't be used in a way which disrespects muslim individuals or muslim countries.

You can structure it on a garment thats respectful such a sleeved full length dress or a sleeve shirt. You need to embrace the beauty of Islam in a positive manor to show the public its a beautiful religion. This connects to my research because I'm showing the greater view of Islam which is the opposite to my research.

Church Vestment 

When I first saw this piece, I got a warm feeling because this piece of art demonstrates the ability of skilled artisans when you look closely you can tell a few tools was used for this piece of art to be made. It creates a beautiful, simple textile piece using simple colours that worked well with the lace included. There wasn't much meaning behind this to me personally but I just liked the way it looked. I could relate it to Islam because Islam is all about patterns and colours and this is exactly what I see in the 'church vestment'. 

Dress from Voltage Haute Couture

I love mesh, its one of my favourite materials because its light and friendly. It can be recycled and re used, to me Afghanistain, Iran and Syria are very poor countries by using mesh it shows the value of the material and can be converted into something diverse that can therefore be related to Islam and can represent poor countries. 

when I saw this garment and the way it was created I was dazzled by the structure and the layout, it made me think more outside the box and made me realise how I can use it in my own work. 

Bubble Bath

I have never seen such a piece of art that was made out of Nylon Filament, hand knitted,it seemed very soft and delicate. Durable synthetic thread has been used to capture bubbles, one of nature's most brittle forms. Its so light but yet so beautiful, thinking about ways I can connect it to my concept and make it environmentally friendly.

Alexander McQueen

One of my favourite designers of all time Alexander McQueen thinks a lot about nature and identity and thats one of the reasons I have interest in him, When I saw his design at the Victoria and Albert Museum I was engaged to it based on the fabric that was used and the way I could reflect to the pattern and colour.

Thinking outside the box and looking more into depth on how I could convert it to an islamic piece. 

Mind Maps- Week One

for the First day on my foundation course we had to bring two images we liked the most, it didn't have to be fashion related but needed to be something we liked. We had to pin it around the room and then choose two images that either connected to you as an individual or you found interesting.

This was something very new to me as I have never done an exercise based on mind maps, this made me confident in finding different ways in working and processing ideas but was also a challenge because I didnt know if my research was leading to the right path.  All the research I done I connected it to my personal experience  and made it more personal to me as an individual.

I struggled with doing this exercise as I didnt know how to work with others and share my ideas with students on my table this was because i have experienced situation like this in my life and it was difficult for others to understand the meaning behind my research and the connection I had with my work. But on the other hand I done really well and it helped me develop my ideas even further than what I expected.